Choosing a bank, especially if you live in a large global city, means evaluating a continually growing list of options. There are also multiple ways of thinking about and understanding a bank and what it does.
A bank is a place that stores your money, a place that invests your money, a place that loans you money, and a place that provides you with investment opportunities.
It can be easy to look at all banks as part of a megalithic entity, whose values, interests, ethics, and goals are all the same: to make as much money as possible for its clients and shareholders.
If you do business with multiple banks, it is unlikely you would rate them exactly the same on how they have treated you. When shopping around for a new bank, it is a good idea to consider what current and past customers have to say about how they feel they have been treated.
– Does the bank respond quickly when you have an issue?– Is it easy to contact a customer service representative, or are you given the run around with artificial intelligence that is not always helpful?
An organization’s corporate culture might seem like an afterthought to someone who has never worked for or done business with a large company, but it lies at the heart of everything they do and often how successful they are.