How to Start a Real Estate Business

haunter house SS scaled How to Start a Real Estate Business

Embarking on a journey to establish a real estate business demands significant effort, education, and time commitment. Each state has its own set of regulations, but starting a real estate business typically involves three stages and can span at least two years. Before setting up your own enterprise, acquire a real estate broker’s license. However, before aspiring to be a broker, you must first become a licensed sales agent. Here is a full breakdown of how to start a real estate business:

Seek the Necessary Education

Real estate ventures captivate many due to their lack of prerequisites; anyone can delve into this field without needing a college degree! It’s not uncommon for experienced professionals from various sectors to transition into real estate after extensive careers elsewhere.

While real estate provides abundant career opportunities, appropriate education can propel novice entrepreneurs towards more rewarding experiences swiftly. Moreover, several states require specific coursework for fresh agents before immersing themselves in the buying and selling landscape.

Estimate the Costs Required to Launch a Business

Starting a real estate business has the advantage of having a very low threshold for entry. There’s no requirement for an advanced degree like an MBA or PhD, costly office premises, or a workforce. A remote real estate investor can operate from any global location, needing only a laptop and a reliable internet connection to assess single-family investment prospects on Roofstock. The precise costs of setting up a real estate business depend on the business’s nature and the investment approach adopted.

Secure Funding

In addition to the expenses for any real estate training courses and the application fees for both the real estate license and broker, you should also consider various other costs. These include health insurance, time off, expenses for design and marketing, office space rent, and salaries for any staff. For a more straightforward handling of your expenses, acquire a credit card dedicated solely to your business expenses. 

Given the fluctuating nature of the real estate sector, carefully track and plan your income to adjust for any slow phases. In times of financial crunch, options like Associates Home Loan or procuring investments from your contacts can be considered.

Business Plan

The cornerstone of your real estate enterprise is a comprehensive business plan. This should encapsulate your objectives, intended market, fiscal forecasts, promotional tactics, and operational schemes. 

A meticulously designed business plan functions as a roadmap for your initial actions while also drawing in investors or obtaining financial support. It needs to be flexible enough to adjust to market fluctuations or modifications in your business, acting as an evolving record to monitor your advancement.

Assess Your Finances

Before starting your real estate enterprise, it’s crucial to conduct an honest appraisal of your financial standing. Tracking your sales and commissions is a given, but the primary objective should be ensuring your small business’s profitability.

Various financing options will be at your disposal. Evaluating your business will shed light on how you can fund its growth. Keeping your business afloat in the long run could be challenging if you don’t understand these financial figures clearly.

In terms of finance, avoid unnecessary expenditure and only purchase what is absolutely essential for the functioning of your business at this stage. Refrain from investing in high-cost equipment in the early phases.

Real estate brokers and agents can set off with limited finances. Once they’ve cultivated a robust list of loyal clients, they can allocate more funds toward equipment and other expenditures. Once your bookkeeping and accounting system has determined your cash flow and other financial circumstances, it’s advisable to adhere to it.

Acquire the Necessary Permits

A broker’s license isn’t a requirement for a real estate investor to possess rental property. The types of licenses and permits necessary for a real estate enterprise can differ, depending on the location of the business and the rental property, including factors like the state, county, and city. 

The U.S. Small Business Administration (SBA) offers a resource page to aid in business registration, tax payments, and securing required licenses and permits. In some locations, owners must accumulate sales or rental property tax from their tenants and forward these taxes to the appropriate city and state authorities. 

The website for the Department of Revenue in the state where the rental property is situated will generally provide instructions on obtaining a tax license and which forms are necessary to submit.

Establish a Professional Network and Promote Your Skills

Constant self-promotion and business advertising are integral parts of a career in real estate, and should be ongoing efforts. Think about innovative ways to interact with your prospective clients; an effective method could be providing useful information, such as an analysis of local selling trends, to establish a connection with potential customers. 

Many real estate experts utilize a Customer Relationship Management (CRM) system to manage their contacts and monitor each client’s stage in the property purchase journey. Additionally, networking with fellow realtors at industry events can be a great way to create a referral network.


There isn’t a universal method to building a lasting real estate career, but the steps provided in this guide offer a feasible plan of action to embark on the journey. For a genuinely successful real estate business, the key traits are dedication, resilience, and service. Combining these attributes with an actionable strategy simplifies the path to business expansion.