74 Top First Responder Discounts [2020]

discounts for first responders

First responders risk their lives to protect society from criminals, disasters, and other ills that we face. In appreciation, and in recognition of the fact that many remain underpaid, many companies provide first responder discounts.

Some companies bestow significant discounts, saving first responders considerable money on purchases. Discounts may apply only to active first responders, while others apply to retired first responders as well. Occasionally, offers also extend to immediate family members of first responders.

Table Of Contents
  • Who Is A First Responder?
  • How Do First Responders Claim Discounts?
  • What Discounts Do First Responders Get?
  • Do National Chains Offer First Responder Discounts?
  • 74 Top First Responder Discounts
  • Wrapping It Up
  • Table Of Contents show

    Who Is A First Responder?

    Law enforcement personnel and firefighters are first responders. First responders also include paramedics who work for fire departments. Some companies also include health care workers but nearly every business includes police officers and firefighters in their definition. Therefore, you should always consult their definition before making your purchase.

    How Do First Responders Claim Discounts?

    Many companies require, for obvious reasons, verification of a person’s status as a first responder or retired first responder. Some verification services include ID.Me, SheerID, and VerifyPass. Some companies provide a registration process through their websites.

    Other companies only allow discounts in-store where the first responder can provide valid proof of employment. These verification services may give discounts to military personnel, government employees, and students. The services aim to verify that anyone accessing the deals meets the company’s criteria for the markdowns.

    Some discounts require first responders to appear in uniform, although usually, a valid government works for in-person purchases.

    What Discounts Do First Responders Get?

    First responders receive a host of discounts. Typically, the deal takes the form of a percentage reduction over the advertised price. Some merchants offer first responders enhanced rewards or even products not available to the general public.

    We will detail 74 first responder discounts, grouped by category, to allow you to search for them as needed. The links provided transport you directly to the discount page.

    Before breaking down offers by category, we will discuss the potential first responder discounts of several popular merchants.

    Do National Chains Offer First Responder Discounts?

    Many national chains leave the decision to offer a discount and the amount of any markdowns to the local stores. Therefore, McDonald’s, Burger King, Jiffy Lube, Chili’s, and many other franchised businesses have no nationally advertised policy.

    You should check with the local store to determine the extent of any discount offered. Many of these businesses offer discounts to active law enforcement in uniform.

    Does Chick-Fil-A Offer A First Responder Discount?

    Most Chick-fil-a locations provide first responder discounts. However, Chick-fil-a allows each site to determine the extent and amount of the discount. To know how much of a reduction you receive on your 12 piece nuggets with fries, you need to inquire at each location.

    Does Amazon Offer First Responder Discounts?

    Amazon does not give a general first responder discount. We also did not find any discounts for first responders for Amazon Prime, the fee-based service providing access to free shipping and on-demand movies and tv shows.

    Amazon does offer different promotions during the year. For instance, on Veteran’s Day last year, they offered a discount on Amazon Prime for military personnel, but no first responder discounts appeared.

    Does Home Depot Offer First Responder Discounts?

    On a nationwide level, Home Depot only offers active or retired military discounts. The chain allows stores to set policies for additional discounts.

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    ID.Me contains over 200 discount coupons for registered users. These discounts also appear to apply to nurses, military, government, and students (meaning a first responder’s family may have more than one way to qualify for discounts).

    ID.Me requires registration to access the offers (signup link below).

    Does Lowe’s Offer First Responder Discounts?

    Lowe’s, like Home Depot, only provide discounts nationally to the military. Local stores may offer first responder discounts.

    ID.Me shows approximately 20 offers but does not indicate which groups (responders, military, students) may access each offer. As these offers may change, you should check back for offers before going to Lowe’s or Home Depot.

    Does Nike Offer First Responder Discounts?

    Nike offers first responder discounts through SheerID. Nike requires verification of your first responder status each time you shop. Once SheerID verifies your current employment, it issues a single-use promo code. Once used, Nike requires a new promo code for your next purchase. You can request four codes every thirty days.

    *The discount works on Nike.com, not in Nike stores.

    Does Disney Offer First Responder Discounts?

    Disney offers no standing discounts to first responders. However, they have several offers during certain times of the year, such as reduced hotel rates at Disney Springs in the summer (dates change every year) and other such hotel deals.

    ID.Me contains an offer of $40 off of the gate price for first responders. Other non-Disney entities offering discounts to Disney attractions include Govx and Heroes Vacation Club.

    Does Apple Offer First Responder Discounts?

    Apple offers discounts on select products to first responders and their families. The discount only applies to items purchased with personal funds for personal use.

    The discounts typically provide a 10% savings.

    74 Top First Responder Discounts

    top first responder discounts

    The following companies provide first responder discounts. See below for discounts in each category.

    Travel Discounts

    My family and I value experiences more than material things. Due to this, we spend a considerable amount of our budget on vacations and travel. Here are some of the best deals.

    1. Sandals and Beaches

    Sandals offers an extra 10% off any promotion to members of the International Association of Firefighters and active law enforcement personnel.

    Sandals usually advertises promotions of 65% off the standard rate plus other incentives. The extra 10% can make the vacation much more affordable.

    Some Sandals rates include airfare. However, you should check any discounts (not just first responder specials, any specials) for airfare before purchasing your flight through Sandals as you often find better rates on your own.

    2. Best Western

    Best Western honors the government business rate for first responders when on personal travel. You must present a government ID on checking in to validate your price. Best Western also offers the Front Line Heroes Rewards program. This program upgrades first responders to elite status in the awards program.

    3. Caesars Entertainment

    Caesars offers a 20% discount to first responders through ID.Me. The discount does not apply to loyalty member offers or packages with an inclusion (meals, show tickets). You must book online to claim the markdown.

    4. MSC Cruises

    MSC offers 5% off interior and Ocean View staterooms and 10% off Balcony, Suite, and MSC Yacht Club (Deluxe Suites) staterooms. Kids sail free on select cruises. You can book multiple staterooms with your discount.

    5. Clipper Vacations

    Take a high-speed clipper ship from Seattle to Victoria. Active first responders receive a 10% discount per adult and 50% discount per child. You must mention the discount rate when you purchase the trip, and the discount remains valid for overnight accommodations.

    6. Marriott Hotels

    Marriott offers 15% off standard rates at participating Marriott Vacation Club, Westin Vacation Club, and Sheraton Vacation Club. You can book on the phone or online. You must present your valid ID at check-in.

    7. Hilton Hotels

    Hilton does not appear to have a national policy on first responder discounts, but individual hotels may have discounts. You should call when you book to determine their policy. You can also find some discounts on ID.Me.

    8. ID.Me

    ID.ME offers discounts for a host of different hotel chains. It also has discounts for accommodations made on Priceline.com and Booking.com.

    9. Govx

    Govx claims to offers exclusive discounts through almost 100,000 hotels worldwide. They boast of savings of up to 60%. They also advertise last-minute discounted room rates. Govx also offers savings through major national car rental companies, such as Alamo, Enterprise, and Nationwide. It provides cruise discounts through Royal Caribbean, Disney Cruise Lines, Princess Cruises and Celebrity Cruises.

    Hertz and Thrifty offer first responder discounts through Union Plus, a free program offered to most union members (not solely unions for first responders).

    Retail Discounts

    While shopping retail can quickly put you into debt, shopping intentionally, and paying attention to deals and discounts can help you from overspending.

    10. Reebok

    Reebok gives a 50% discount — the heroes discount — for online purchases.

    11. Samsung

    Samsung extends its 30% employee discount to first responders. Some verification may be required. First responders can also obtain free repairs for their Samsung phones. These discounts may be for a limited time.

    12. Yeti

    Yeti offers first responder discounts through ID.Me. ID.Me typically offers multiple different discounts on different items from each retailer. You will need to search their site for current deals.

    13. Wal-Mart

    Wal-Mart provides first responder discounts through ID.Me.

    14. CVS

    CVS also provides discounts through ID.Me in addition to enhanced cashback with some offers.

    15. Walgreens

    Walgreens also provides discounts through ID.Me. On April 25, 2020, it offered substantial discounts to first responders as a thank you for their service during the COVID-19 crisis. They may offer similar one-time discounts in the future.

    16. Bed, Bath & Beyond

    Bed, Bath, and Beyond also offers a bevy of discounts through ID.Me.

    17. Costco

    Costco offers a $30 shop card through ID.ME.

    18. Dickie’s

    Dickie’s offers 10% off your total purchase. To redeem the purchase, you must first register with SheerID.

    19. Target

    Target lacks a national policy on first responder discounts. Local stores may have their programs. You should contact your local store to determine availability.

    20. GameStop

    GameStop does not appear to possess a national policy on first responder discounts. However, they do offer discounts through ID.Me.

    21. ExpertVoice

    ExpertVoice offers up to 60% on tactical, hunting, and outdoor gear from Brooks, Diamondback, Costa, and Vortex.

    22. Frigidaire

    Frigidaire offers 25% off of appliances on Frigidaire.com. You must claim the discount through SheerId. The discount only works for online purchases.

    23. Leatherman

    Leatherman offers discounts through its Pro Program. You have to apply to the program through Leatherman’s site. Leatherman welcomes both full time and volunteer first responders to the program. You will need to submit one of the following documents:

    • Professional certification or copy of your professional license.
    • National registry card.
    • Copy of Official Government ID (if allowed).
    • Current pay stub (within 30 days of application date) with sensitive information blocked out.

    24. Hylete

    Hylete offers discounts through its service program. The apparel provider offers up to 40% off of goods on its website.

    25. Jockey

    Jockey offers 10% off of goods on its website. You must qualify through ID.Me.

    26. North Face

    North Face offers first responders 50% off non-sale items and 10% off of non-clearance gear from April 14, 2020, to December 31, 2020.

    27. Overstock.com

    Overstock offers free memberships to Club O. This provides 5% rewards for purchases, free returns, and other perks. Club O memberships require ID.Me verification.

    28. Under Armour

    Under Armour offers 40% purchases on UA App and UA.com. Under Armour verifies status through Id.Me.

    29. Lululemon

    Lululemon offers a 25% discount to active North American first responders. The discount only applies to in-store purchases with a valid ID. If you make a purchase online due to the closure of stores from COVID-19, bring your receipt and ID to the store when it reopens, Lululemon will honor the deduction.

    30. Roxy

    Roxy offers a 15% discount to first responders. The discount requires validation through Sheer ID.

    31. Quiksilver

    Quiksilver offers a 15% discount to first responders. Validation through Sheer ID required.

    Technology and Electronics

    technology and electronics

    32. AT&T

    At&t offers a variety of first responder discounts for wireless plans depending on plan needs. The discount requires the production of a valid ID and the name of your agency.

    33. Verizon

    Verizon Wireless offers significant discounts based on the type of plan you purchase and the number of lines on the plan. Verizon also offers 25% off accessories ordered online and 10% off accessories when purchased in a Verizon store.

    34. T-Mobile

    T-Mobile offers two unlimited plans to first responders. The lower tier plan, with unlimited data and 3GB of hotspot data, runs $25 a line for four lines. The higher tier plan, with unlimited data and 20GB of hotspot data, runs $25 a line for four lines.

    35. Sprint

    Sprint offers 25% off plans and accessories to active first responders. Sprint allows current customers who may not have the discount applied to add it online.

    36. Best Buy

    Best Buy offers an assortment of discounts on ID.Me. Discounts cover everything from cameras to televisions. Discounts probably change regularly.

    37. Microsoft

    ID.Me contains several great deals from Microsoft, including $500 off of a Surface Book 2. These deals may change.

    38. Dish

    Dish offers several discounts to its packages for first responders. It also includes a special Stars & Stripes package for free, the first movie you order every month for free, and a two-year price guarantee.

    Remember to check Govx for additional discounts in this category.


    Most major companies did not advertise first responder discounts on their sites. However, they are likely to have union discounts or government employee discounts on offer. You should contact your local agent for a discussion of those discounts.

    Online quote portals should also list all discounts in a drop-down menu. If they do not, contact the insurance carrier to verify any discounts for first responders.


    discounts on food

    Most restaurants, especially fast-food restaurants, offer first responder discounts. However, these usually are determined locally and not advertised on the national sites.

    39. Atkins

    Atkins offers first responders 15% off of all shakes and bars.

    40. Outback

    Outback offers 10% off the entire check with a valid state or federal service ID.

    O’Charley’s. O’Charley’s is offering a 25% discount in all of their stores, but this may end when the COVID-19 response ends.


    Govx offers deals for most major college programs, including Ohio State, Clemson, and the defending national champions, LSU. ID.Me also provides discounts on tickets to major sporting events, including the NBA, WNBA, MLB, NFL, and NCAA football. Ticketmaster also offers discounts on game tickets through Govx. Govx advertises discounts to several PGA tournaments, including the U.S. Open, PGA Championship, and The Masters.

    41. MLB

    MLB offers 15% off merchandise on its website to first responders and their families. Verification of status requires ID.Me validation.

    42. NFL

    NFLshop.com advertises a 15% discount to first responders and their immediate families. Verification of status by ID.me required to obtain the markdown.

    43. NBA

    The NBA offers a 15% discount to first responders and their immediate families. Verification through ID.Me required to obtain the discount.

    44. PXG

    PXG offers special discounts for first responders on their customized golf sets. Customize your set online or discuss your needs with a representative via telephone. PXG utilizes ID.Me verification.

    45. Wilson

    Wilson offers a 15% discount to first responders after verification through SheerId. The discount only applies to purchases at Wilson.com.

    46. Adidas

    Adidas offers a 40% discount after verification through ID.Me. The discount only applies to purchases on adidas.com.

    47. JanSport

    Jansport boasts a 50% discount through June 30, 2020, for first responders. The discount honors the work first responders performed during the COVID-19 crisis. Verification with SheerID required. Only one discount allowed per 30 day period, and each purchase requires a separate code.

    48. Asics

    Asics offers a 60% discount on full-priced products to first responders. This markdown appears to be a COVID-19 inspired discount, and it may not last.

    49. Academy Sports

    Academy offers a 10% discount to first responders through May 25, 2020.

    50. Saucony

    Saucony offers 20% off your purchases, first access to new products, a special birthday gift, and news about local events to members of its Saucony VIP program.

    51. Newton

    Newton Running offers discounts on gear to first responders. Verification through Newton’s website required before making a purchase.


    sunglasses discounts

    52. Contacts Direct

    Contacts Direct offers 20% off purchases and free shipping. Verification through ID.ME required.

    53. CoolFrames.com

    CoolFrames offers 5% off in addition to their standard promotion of $20 off for every $200 spent. Certain offers may not combine with this offer. CoolFrames excludes Ray-Ban, Oakley, Maui Jim, and Salt Optics from this offer.

    54. Glasses.com

    Glasses.com offers discounts to first responders. The markdowns show in the cart. You need verification with ID.Me to obtain the discount.

    55. Oakley

    Oakley offers 50% regular pricing on its Oakley Standard Issue Line to active first responders with a valid ID. The Standard Issue line remains available only to government employees. The line does not appear in Oakley stores.

    56. Sunglasshut.com

    Sunglasshut.com offers a 15% discount for first responders. Verification through ID.Me required.


    57. Ford

    Ford provides special offers on select vehicles to first responders. Local dealers may offer additional savings.

    58. GM

    GM offers special discounts on select 2020 and 2019 vehicles with ID.Me verification. The discounts combine with standard offers to provide additional savings.

    59. Dodge

    All Dodge franchised dealerships offer a $500 discount on select vehicles.

    60. Toyota

    Toyota does not appear to offer a discount at the corporate level. Individual local dealerships do offer promotions for first responders.

    61. Honda

    Honda also does not appear to have a first responder discount at the national level. Local dealerships may have deals for first responders. Call before you visit.

    62. Volkswagen

    Volkswagen offers $500 off of a new lease or purchase. Local dealerships may provide additional discounts.

    63. National Tire and Battery

    National Tire and Battery offers discounts on oil changes, 20% off of services, and 10% off of tires. This markdown appears to be a COVID-19 related offer. Therefore, it may not last through 2020.

    Health & Fitness

    64. 24 Hour Fitness

    24 Hour Fitness waives its initiation fee and gives $5 off per month for first responders on select basic memberships.

    65. Gold’s Gym

    Gold’s Gym offers a low initiation fee and reduced monthly dues to first responders.

    66. GNC

    GNC offers an assortment of discounts through ID.Me.

    67. Anytime Fitness

    Anytime Fitness encourages special discounts but leaves the final decision on any discounts to the local gyms.


    home discount

    68. Ring

    Ring.com offers 20% select purchases to first responders.

    69. Firefightermortgages.com

    Firefightermortgages.com advertises mortgages to first responders, referring to them as family. They do not mention on the website whether certain advantages — reduced interest rates or points, waiver of PMI, or other inducements — apply.

    70. Bassett Furniture

    Bassett Furniture offers 30% off of furniture and 10% off of accessories purchased online or at participating local stores. Verification through ID.Me required.

    71. Scag Power Equipment

    Scag Power Equipment offers 15% off MSRP on most models. This program, which mentions COVID-19, expires on September 30, 2020.

    72. Husqvarna

    Husqvarna offers 10% off to any active or retired law enforcement officers, firefighters or EMS/paramedics, and also to health care professionals, clinical staff members, hospital administration staff members, or hospital service staff members. This program ends on August 31, 2020.

    73. Toro

    Through October 31, 2020, Toro offers 18% off to current and former paramedics and active law enforcement officers and firefighters.

    74. Snapper

    In 2020, Snapper offers up to $1000 back on purchases in a combination of instant discounts and rebates. For instance, a $1000 reduction in price would include both a $500 instant discount and a $500 Visa Gift Card claimed by mail-in rebate. The deadline for the mail-in rebate is June 30, 2020.

    Wrapping It Up

    While many first responders feel unappreciated at times, the vast majority of society recognizes their service and sacrifice. Because of this, first responders enjoy a host of discounts offered by many national companies.

    As long as you are a valid first responder, take advantage of these exclusive deals to find the best price from the top brands in the industry!

    About The Author

    Ryan Luke

    Ryan Luke is a father of three, husband, financial coach, and full-time police lieutenant. His inspirational story about his struggle to make ends meet, to paying off his home in less than 10 years, has been featured on MarketWatch and other media outlets. To learn more about Ryan or to send him a message, visit his contact page here.

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