Rakuten Review 2020 [A Waste Of Time Or Worth It?]

rakuten review
4.1

Prompt Payments

2.5/5

Browser Extension

5.0/5

Selection Of Retailers

4.0/5

Ease Of Overall Use

4.5/5

Cashback savings

4.5/5

Pros

  • Easy to use browser extension
  • Referral program gets you $25 per referral
  • Significant cashback when coupled with Rakuten Visa credit card
  • Some stores offer up to 20% cashback

Cons

  • Can easily overspend / impulse buying
  • Only receive cash back quarterly (4 times per year)
  • Stores have a variety of "exempt" items
  • Required to access app or website prior to going to merchant

Before authoring this review, my wife and I both installed and started using Rakuten on our phones and desktop computer. This Rakuten review is based on our experience and everything we learned about this money-saving app. Find out if it was a waste of time or worth it for us to use the app to make our normal purchases.

Before we get into the full review, it’s important to understand the history of the company and who you are providing your personal information to.

What Is Rakuten?

Rakuten, once known as Ebates, is an e-commerce and affiliate marketing business. Rakuten members can shop at their favorite online stores and marketplaces via a link found on the Rakuten website or app. These stores then pay a customer referral fee to Rakuten, and you, as the customer, are paid a portion of this merchant payout by Rakuten. You earn cashback on each purchase.

This business platform provides you as the customer with the opportunity of accruing valuable cashback whenever you shop using this innovative affiliate marketing platform and site. As a Rakuten member, you get paid for buying everything from household cleaning products to exotic gift items. What more can a contemporary, savvy consumer possibly desire or need?

Let’s find out…

The Change From Ebates To Rakuten

In April of 2019, Ebates, which was also among the largest internet marketing companies, was wholly integrated into Rakuten. Today, Rakuten is highly respected with an A+ rating from the Better Business Bureau (BBB). This company now has over 10 million members enrolled in the cashback program.

It has issued more than $800 million in cashback payments to its members, and Rakuten continues to receive hundreds of excellent BBB customer reviews. According to the Rakuten website, the company has a top-tier, concerned, and committed staff of professionals. The Rakuten team is always ready to assist you with any customer questions and issues that may arise.

Today, Rakuten is offering cashback on innovative new product and service categories such as food delivery and rideshares. The company has also enhanced its on-site store presence, persona, and visibility, enabling you to earn cashback during shopping sprees in your local department stores, boutiques, and shopping malls.

When you join Rakuten, you are aligning with an influential worldwide e-commerce leader. This alliance will improve all aspects of your shopping experience while bringing you impressive cost savings. Providing an excellent customer experience is also a significant focus of the Rakuten team.

But is it worth the time and effort?

What Kind Of Company Is Rakuten?

Rakuten, Inc. began as a Japanese e-commerce and online marketing company in 1997. The company was founded by Hiroshi Mikitani, a Japanese businessman. It uses a B2B2C e-commerce concept and platform, Rakuten Ichiba, which has become the largest e-commerce site in operation throughout Japan. In terms of sales volumes, it is also one of the largest e-commerce sites worldwide.

Also, Rakuten is now known as a global leader in affiliate marketing. The wide variety of participating merchant companies pay Rakuten to send new and returning customers to them for purchasing products and services.

What’s With The Name?

The name “Rakuten” is defined as “optimism” in Japanese. They are living up to the name because the company incorporates multiple areas of business that include sales, banking, travel, marketing, and media. In addition, Rakuten employees than 10,000 people across the globe.

As far as the money paid to everyday users, current figures reveal that the 12 million U.S. Rakuten members have received upwards of one billion dollars in cashback payments while shopping at their favorite stores.

It’s no wonder how Rakuten has dramatically influenced how consumers buy online by offering shopping deals, rewards, and cashback on purchases of the most extensive global selection of brands, products, and services.

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Rakuten has become a significant innovator and influencer in the new industrial areas of e-commerce and affiliate marketing.

Many banks and credit card companies now offer charge cards with cashback rewards for spending. However, they cannot compete with the outstanding volume of cash returns that the 12 million members of Rakuten can earn through their ordinary shopping habits.

What’s The Difference Between Ebates And Rakuten?

ebates and rakuten

Back in the day, I gave Ebates a try. I wanted to know if there was any difference between the old Ebates platform and the new Rakuten platform. I found that the main difference between the two is only the name.

The same caring, customer-oriented company, organization, and people operate Rakuten, who previously ran Ebates. They simply changed the company name.

Multiple sources reported that many of the marketing experts admit they regret leaving the old name behind. However, the Rakuten name truly defines and reflects who these experts are and what they continuously promote. This company is strongly focused on providing its member customers with every possible opportunity to save money and receive cashback and rewards on purchases.

Little Has Changed

You can look at the Rakuten website or app, its presentation, and content mainly as a rebranding of the old Ebates site. If you were an active Ebates user, this change to the Rakuten name and brand should not affect you. Your account should have been moved over from the Ebates site to the Rakuten domain automatically. Your entire cashback history and current status should be intact on the Rakuten site, as the new Ebates domain.

This is another example of the fact that the only aspects that changed in the move from the old website to the new one were the company name, logo, website design, and URL.

It is also most likely that your favorite online and in-store retailers from Ebates now appear on the Rakuten domain. Most consumers who used Ebates discovered that when they signed-in to the Ebates site, they were auto-forwarded to Rakuten. If you bookmarked any Ebates pages previously, however, you should now update them to the new Rakuten page URLs.

Also, if you white-listed Ebates in your email spam filter, you should take a minute to upgrade to the Rakuten email address as well.

How Does Rakuten Work?

If you are new to Rakuten, I will show you the signup process and what you need to know. When I signed up for Rakuten, I found it was actually quite painless and I was able to break it down into three simple steps:

1. Join Rakuten

When you first visit the Rakuten website, you will see a Join Now button in the upper right-hand corner (if you are on a computer). If you are on a mobile device, search for Rakuten in the app store and download it.

Rakuten Join Now

Browser Extension

Once you sign up with an email address, Google account, or Facebook account, you will be asked to install the Rakuten browser extension. I for one am a huge fan of browser extensions because it makes my work so much easier. As I write this post, I have 16 Google Chrome extensions currently working. I opted to install the extension to see if it was useful.

Rakuten Browser Extension

After I installed the browser extension, it promised to alert me of cashback and coupon alerts when I’m shopping online. Sounds promising!

Rakuten Browser Extension

I quickly found that within the app or desktop site I could locate many of my favorite stores and discovered an endless number of new ones. Next, choose a store, promo code, or deal to get started. You can even do your grocery shopping on Rakuten.

For instance, I went to Walmart.com from within the Rakuten site and when I arrived on the normal Walmart page, the Chrome Extension showed me exactly what I would be saving money on depending on my purchases.

Rakuten cashback extension Walmart

2. Earn Top Cash Back on Purchases

Follow the Rakuten links to your favorite stores, offers, and deals to begin your shopping adventure while saving money. Each time you buy a product or service, your sales order is reported to Rakuten and you are credited with cashback the following day.

3. Receive Your Big Fat Check or PayPal Payment, Quarterly

One of the big disappointments I found was that we would only receive our cashback four times per year. Each quarter throughout the year, Rakuten will send your cashback payment. This amount will arrive in the mail as a “Big Fat Check” or as a payment in your PayPal account.

When Exactly Will I Be Paid?

If you have money in your cashback account, you will receive your payment according to this schedule:

Paid – May 15th

Purchase Made:

Between January 1st through March 31st

Paid – May 15th
Paid – August 15th

Purchases Made:

Between April 1st and June 30th

Paid – August 15th
Paid – November 15th

Purchases Made:

Between July 1st and September 30th

Paid – November 15th
Paid – February 15th

Purchases Made:

Between October 1st and December 31st

Paid – February 15th

What Other Details Are Available About How Rakuten Cash Back Works?

You can enjoy the added convenience and savings of buying items from your choice of merchants on Rakuten using a Rakuten Cash Back Visa® credit card. When you apply for and receive a Visa credit card from Rakuten, you can start saving money immediately.

Every purchase you make with it from the stores and e-commerce sites listed on Rakuten will earn cashback. This Visa card has enabled Rakuten users to earn upwards of seven million dollars in cash Back.

More cashback benefits and perks from using this credit card include the following:

Extra 3% Cashback

When using your Rakuten Cash Back Visa card, you can earn an additional 3% Cash Back on qualifying purchases on Rakuten.com or by using the Rakuten app. You can also enjoy these cost savings on in-store purchases and at Rakuten hotels or for Rakuten travel.

$10 First Purchase Welcome Bonus

You automatically receive a $10 cashback bonus when you make your initial purchase with the use of your Rakuten Cash Back Visa card.

1% Cashback

You can earn 1% cashback on purchases wherever Visa credit cards are accepted.

Unlimited Cashback

You will receive unlimited cash Back on any purchases that you make using your Rakuten Cash Back Visa card.

Flexibility With Rakuten Visa

Rakuten’s employs a zero-fraud-liability policy for their Visa cardholders. You will also gain more valuable benefits like your members’ cashback payments, price protection, and product return protection. Also, there is no annual fee for owning and using your Cash Back Visa card from Rakuten. This enables you to enjoy even more significant cost savings.

You can also receive full benefits offered by your Rakuten Cash Back Visa card with Apple Pay™, Google Pay™, and Samsung Pay. This is truly the modern, easy, fast, and safe way to pay for your purchases. Some stores found on Rakuten offer double cashback deals to customers. Also, whenever you refer new members to Rakuten, you will earn an additional $25 or more per referral.

Rakuten Cash Back Button (Browser Extension)

cashback Rakuten Review 2020 [A Waste Of Time Or Worth It?]

You can also download and install the Rakuten Cash Back Button to enhance your online shopping experience (my favorite!). The Rakuten browser extension locates valuable coupons, deals and cashback offers from 2,500 stores plus online marketplaces.

With this extension, you can obtain popular coupon codes for even more savings when shopping. These coupons are valid for purchases of such products as clothing, gear for babies and kids, electronics, health and beauty aids, shoes and handbags, food and restaurant meals, appliances and home improvement products.

Popular stores and brands represented on Rakuten for cost-efficient shopping include Amazon, Best Buy, JCPenney, Kohl’s, Macy’s, Nordstrom, Old Navy, Priceline, and Target. When shopping at different stores, cashback percentages vary.

Is Rakuten Membership Free / Does Rakuten Cost Money?

Joining Rakuten as a member is free of charge. You can create your account just by submitting your email address and selecting a password. If you prefer, you can join by using your Google or Facebook account sign-in data. All new members receive a $10 Welcome Bonus.

One caveat, to get your bonus, you need to make a qualifying order for at least $25 within your first 90 days of membership. If a friend or coworker who is already a member refers you to Rakuten, this person will receive a bonus. Rakuten will pay your friend or work associate directly for the referral through the Rakuten referral program.

After you join and start using Rakuten, you can refer others to the website for joining and make $25 per person. You will then be the referring member who can receive a bonus. As soon as you complete the fast and straightforward sign-up process, you can start your first shopping excursion as a site user.

How Rakuten Is Different From Amazon

Amazon utilizes a closed system design. The Amazon company manages all aspects of selling for their merchants. These aspects include managing warehouses, inventory logistics, and customer service.

Rakuten, on the other hand, assumes an open business approach. This team supplies a shopping platform design and cashback paid option. However, all merchants handle every aspect of their company’s inventory management, logistics, and customer care.

While Amazon’s business operations resemble a “vending machine experience,” Rakuten’s e-commerce model is more the modern “shopping mall experience.” Rakuten is also a membership-based business. It is powered primarily by customer satisfaction and loyalty, resulting from excellent direct customer benefits from cashback and Super Points plans. While Amazon is an aggressive product sales site, Rakuten does not need to compete with its seller members.

Can You Use Rakuten In Stores Or Online Only?

Rakuten can be used for buying products, both online and offline. It is an excellent convenience for shopping at all your favorite web stores and online auctions and marketplaces. However, using Rakuten is just as helpful and easy when you buy in your local boutiques, department stores, or shopping centers today.

When you carry your Rakuten Visa Cash Back credit card, you are all set for buying anything you need online. You have easy access to making purchases from the more than 2,500 top-quality participating merchants as you start earning cash. You can also enjoy all of your card benefits when you use your Rakuten Cash Back Visa card with Apple Pay™, Google Pay™, and Samsung Pay. This will also avoid needing to provide your credit card information.

Is Walmart On Rakuten?

As you saw from my previous example, Walmart is among the leading popular stores on Rakuten. To shop at Walmart, just log-in to your Rakuten account and select the Walmart link. After clicking on the link and accessing the Walmart site, you can make your desired product purchases.

Anytime that you need to shop without driving to the store location, you can shop online through Rakuten. You can order the items you need without leaving your home or office while saving both valuable time and money.

A Partnership Between Rakuten And Walmart

In December of 2018, Rakuten and Walmart opened the first Walmart e-commerce store as part of the Rakuten Ichiba internet shopping mall. This successful business alliance joined the unique strengths of both Walmart and Rakuten. It combined the global expertise of Walmart for offering popular brands from the U.S. at low prices with Rakuten’s superior online marketing and e-commerce strategies.

Walmart has remained in high popularity with Rakuten shoppers since then.

Pros Of Using Rakuten

There are definite attractive advantages to shopping at all of your favorite stores on Rakuten. Some of the most frequently given reasons to become a member today, buying products and services through the Rakuten site and platform, include the following:

  • You get cashback for purchasing the products that you want and need from the stores of your choice through Rakuten.
  • The Rakuten website is easy to navigate, enabling you to begin shopping smarter, quickly, and efficiently as you start earning cash.
  • Rakuten has over 2,500 different quality merchant participants to satisfy all of your shopping needs, who all pay members cash to buy products. The majority of contemporary shoppers are strongly attracted by this benefit of immediate cashback.
  • Rakuten browser extension is awesome and user friendly.

Cons Of Using Rakuten

Some consumers who have given a Rakuten review also expressed some displeasure with shopping on the Rakuten site, such as the following:

  • It can be confusing having so many store choices when shopping for products.
  • Some consumers feel that they make purchasing choices too quickly when shopping “on the go” via the Rakuten app (impulse buying).
  • Rakuten members receive their Big Fat Checks or PayPal payments every three months for cash Back from store purchases. Some shoppers think this is too long to wait to be paid for shopping.
  • Consumers who shop via Rakuten to enjoy getting cashback benefits should beware of store listings marked “Coupons Only” or “No Discounts.”

Is Rakuten Really Worth It?

Is Rakuten worth it?

After speaking with my wife we both came to a mutual agreement that the pros of using Rakuten outweighed the cons. While only getting our cashback every quarter was a huge turnoff, by using our cashback credit cards in conjunction with the Rakuten cashback we were able to almost double our normal cashback credit card returns.

I personally loved the Rakuten browser extension more than the app because it quickly alerted me when I was on a website where I could get additional discounts through the Rakuten platform.

I also felt there were enough options to make using Rakuten worth my while. With over 2,500 stores connected to Rakuten, I was impressed with their current reach. However, pay attention to some of the small print on the items you regularly buy. Some may be exempt from Rakuten discounts.

Rakuten is a legitimate internet marketing, e-commerce, and affiliate marketing business site. With the vast array of stores and merchandise available from an extensive selection of brands and stores, shoppers are sure to find items that they like and need.

How Do You Join Rakuten?

You can become a Rakuten shopper easily and quickly by clicking this link. To join this comprehensive shopping site, just submit your email address and choose a password. Once you have created your secure account, you can start shopping. You can start getting the best deals and rewards, including Cash Back benefits right away, as a way to make extra money.

You can also join Rakuten to get a sign-up bonus and start shopping smarter using your Google or Facebook account while receiving free money. There is no cost to join Rakuten and no yearly fee for membership or other expenses. Just join, shop, and get paid with Cask Back payments in the form of Big Fat Checks or deposits to your PayPal account every three months.

How Do I Cancel My Rakuten Account?

To cancel your Rakuten account, head to the Rakuten website and contact customer service. However, before you cancel, keep in mind that by closing your account, you will lose all of the following benefits:

  • • All the Rakuten Points that you have earned and accumulated;
  • • Your entire purchasing history and data; and
  • • All additional benefits and services of your Rakuten membership. If you access any Rakuten sister companies with the same account data, you are subject to losing access to the sister accounts, also.

You should be aware, too, that when you cancel your Rakuten membership, your account cannot be reactivated.

Alternatives To Rakuten

Shoppers who are enthusiastic users of the Rakuten shopping portal declare that this site and platform options, rebates, and other benefits just cannot be beaten. However, for anyone who tries purchasing products through Rakuten and is not immensely thrilled and delighted, there are choices. These other web marketing and e-commerce websites I have tried and enjoy are:

Swagbucks

Ibotta

Wrapping It Up

After trying it out for a couple of months, my wife and I are going to continue using Rakuten to save money on a daily basis. We found that the time we invested by using the program was well worth the additional savings we received and we actually started shopping smarter.

If you’re struggling to pay off debt, every little bit of cashback helps as long as you’re not overspending for the sake of “saving money.”

According to a top-rated Rakuten Review 2020, satisfied Rakuten users (and members of Ebates before) generally praise this e-commerce website for multiple reasons. By continuously attracting highly successful and popular retailers with its unique selling platform, Rakuten has also gained a vast number of loyal buyer members. These savvy consumers take delight in shopping for top-caliber products at cost-efficient prices.

By offering varied benefits, deals, bonuses, and cashback on purchases, the innovative Rakuten team satisfies current members while steadily gaining new users. The free membership, many offers, and extra perks along with the opportunity of getting paid to shop with quarterly cashback payments transform new site users to frequent shoppers who then become loyal, long-time, active Rakuten shopper-members and advocates.

Click this link to get your $10 dollar bonus after you spend $25!

General FAQ

What Is Rakuten?

Rakuten, once known as Ebates, is an e-commerce and affiliate marketing business. Rakuten members can shop at their favorite online stores and marketplaces via a link found on the Rakuten website or app. These stores then pay a customer referral fee to Rakuten, and you, as the customer, are paid a portion of this merchant payout by Rakuten. You earn cashback on each purchase.

How Does Rakuten Work?

1. Join Rakuten
2. Earn Top Cash Back on Purchases
3. Receive Your Big Fat Check or PayPal Payment, Quarterly

Can You Use Rakuten In Stores Or Online Only?

Rakuten can be used for buying products, both online and offline.

Pros Of Using Rakuten

1. You get cashback for purchasing the products that you want and need from the stores of your choice through Rakuten.
2. The Rakuten website is easy to navigate, enabling you to begin shopping smarter, quickly, and efficiently as you start earning cash.
3. Rakuten has over 2,500 different quality merchant participants to satisfy all of your shopping needs, who all pay members cash to buy products. The majority of contemporary shoppers are strongly attracted by this benefit of immediate cashback.
4. Rakuten browser extension is awesome and user-friendly.

Cons Of Using Rakuten

1. It can be confusing having so many store choices when shopping for products.
2. Some consumers feel that they make purchasing choices too quickly when shopping “on the go” via the Rakuten app (impulse buying).
3. Rakuten members receive their Big Fat Checks or PayPal payments every three months for cash Back from store purchases. Some shoppers think this is too long to wait to be paid for shopping.
4. Consumers who shop via Rakuten to enjoy getting cashback benefits should beware of store listings marked “Coupons Only” or “No Discounts.”

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